Hello and Welcome!

Welcome to Jo Lam (Xu Lin)'s portfolio. I am a product designer (UX/UI/AR) based in San Francisco, California, specializing in data analytics and complex enterprise software design.

I advocate for simplifying and democratizing data analytics to empower small businesses and individuals to make data-driven decisions. By humanizing complex enterprise software design, I aim to bridge the gap between AI, ML, and everyday users. More...

I'm a problem solver with a talent for turning complex technical details and abstract product requirements into clear user experiences. I use critical thinking and user journey mapping to find product gaps and monetization opportunities, and employ visual storytelling to unite teams and gain leadership support.

Lastly, I'm a team leader and motivator with strong communication and negotiation skills. I listen to user pain points, support my team, mentor junior designers, and collaborate effectively across functions. I also manage summer design interns.

Jo's Story

Jo's Works

Jo's Travel

I love traveling. I love to explore the world, talk to people and experience different cultures. Here's my little journey map.

Say Hello.

Feel free to drop me a line. Unfortunately this contact section is not available now. Please email me instead :)